Browsing by Subject "prospect theory"
Now showing items 1-4 of 4
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(Texas A&M University, 2006-04-12)Prospect theory is a descriptive model of individual decision-making under risk (Kahneman and Tversky 1979). The central tenet of prospect theory posits that the risk orientation of decision-makers is affected by the gains ...
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(Texas A&M University, 2006-10-30)This dissertation is an analysis of how presidents make foreign policy decisions. Rather than explaining foreign policy decisions by focusing on individuals or institutions, I stress the role of political pressures and ...
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(2012-10-19)Consumers’ purchase decisions typically involve two brands: the manufacturer brand (the “what brand to buy” decision) and the retailer brand (the “where to buy” decision). While extant research suggests that consumers’ ...
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(2011-02-22)This dissertation offers a new understanding about wartime decision making in the face of likely, but unintended, harm to foreign civilians. It empirically identifies conditions under which leaders in democratic nations ...